So about how businesses can track comments… The Internet has really provided businesses with an easy way to get customer feedback. On-line surveys can be sent out as well as many other things. But now there are BLOGS, where people do this for free without being prompted by a survey. This can be both good and bad for businesses because the feedback could be negative or positive, and could encourage or discourage other potential customers from using a certain businesses products.
- This type of thing happened a few years ago on my team. A freshman was blogging about what his training was like and how he liked the schools etc. etc. But my coach didn’t appreciate this too much because this individual was allowing the competition to be privy to how we prepare and train. Needless to say, he was forced to take the blog down.
This is a big potential drawback from allowing anyone to blog. Companies want to get their name out there, but they also don’t want their potential ideas or strategies to be leaked to the public. However, in this new age of technology, this may be a risk businesses are willing to take in order to be successful.
