So about how businesses can track comments… The Internet has really provided businesses with an easy way to get customer feedback. On-line surveys can be sent out as well as many other things. But now there are BLOGS, where people do this for free without being prompted by a survey. This can be both good and bad for businesses because the feedback could be negative or positive, and could encourage or discourage other potential customers from using a certain businesses products.
- This type of thing happened a few years ago on my team. A freshman was blogging about what his training was like and how he liked the schools etc. etc. But my coach didn’t appreciate this too much because this individual was allowing the competition to be privy to how we prepare and train. Needless to say, he was forced to take the blog down.
This is a big potential drawback from allowing anyone to blog. Companies want to get their name out there, but they also don’t want their potential ideas or strategies to be leaked to the public. However, in this new age of technology, this may be a risk businesses are willing to take in order to be successful.
3 comments:
I completely agree that blogs can be dangerous. Self- control and censorship should be applied at all times, especially in business. Your story highlights this fact. We must remember that blogs are open to anyone in the world, must be aware of that. In our own blogs, we must remember that people outside of our class may read them. I recently noticed this in John's blog. The author of Naked conversations asked him politely to cite her when mentioning the book. I made the same mistake.
Blogs can be dangerous, but they can be very helpful as well. There are millions of people bloggin every day on line saying what they like and dislike about things. Businesses can take advantage of these opportunity to create a product or service to serve the needs of these people. Businesses can set filters to let them know when someone wrote a blog about their company, competitor, etc. Companies should monitor blogs 24/ 7.
Companies have to be more proactive in following blogs that address them and their products. Sure large companies have blogs of their own and some do even have committees of people monitoring blogs, but some are still behind. I agree with hbenavides; that in order to be successful and defend your reputation after being attacked on blogs.. Companies need to start monitoring blogs 24/7.
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